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Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results. We’re constantly evolving how search works to serve the best results to customers’ queries.
To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you use other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can create one.
App Store
Explore the features and comprehensive benefits of distributing your apps on the App Store for iPhone, iPad, Mac, Apple TV, and Apple Watch.
Introducing Xcode 12
Universal App Quick Start Program
Get everything you need to prepare your apps for Apple Silicon Macs before they become available to customers. The Universal App Quick Start Program will give you access to all the tools, resources, and support you need.
App Clips
Provide a new way to quickly access and experience what your app has to offer. An app clip is a small part of your app that lets users start and finish an experience in seconds, even before downloading your app.
Widgets
Now it’s even easier to build and make widgets available across iOS, iPadOS, and macOS with the new WidgetKit framework, widget API for SwiftUI, widget gallery, and Smart Stacks.
macOS Big Sur
A whole new level of power and beauty.
watchOS 7
Develop even more powerful and personal apps for Apple Watch.
iOS 14
Take advantage of the latest features in the world’s most advanced mobile operating system.
iPadOS 14
New features and enhancements in iPadOS 14 empower you to create amazing experiences.
Apple Platforms
Build apps. Build your future.
Whether you’re just entering the workforce or you‘re an experienced developer or entrepreneur, take advantage of free resources to gain skills that help you succeed in Apple’s growing app economy, which provides millions of jobs in technology across the globe.
Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games, or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.
Designed for discovery.
Apple App Store Download
Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.
Today Tab
Updated daily, to keep you informed and inspired by the ever-evolving world of apps and games. It’s also a great place to find helpful tips and tricks.
Games Tab
Curated by expert gamers to take your love of gaming to a whole new level.
Apps Tab
Organized and brimming with recommendations to help you find the right app for whatever you want to do.
Apple Arcade
Calling all players. Hundreds of worlds. Zero ads.
Learn more
Thoughtfully crafted. Expertly curated.
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.
Daily Stories
From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.
Tips and Tricks
Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need, right in the App Store.
Lists
From the best apps for cooking healthier meals to action-packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.
Game and App of the Day
Get a download of this: Our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.
Search
It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.
Get all the details on every app.
The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.
Chart Position
If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.
Videos
So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.
Ratings and Reviews
The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.
In-App Purchases
It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.
Apple Store Apps Free
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Apple App Store Download Free
Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.